Aptos Labs
The Objective
To craft a bold brand and digital experience for Aptos Labs, translating complex innovation into a clear, confident identity.
Aptos Labs came to us with momentum, already a household name in the Web3 space. Our goal wasn’t to reinvent, but to elevate. We developed their existing visual identity, sharpening the brand’s digital expression with a new typeface selection, brand colours and logo, and then co-created a new website experience with the new identity. The result is a clean, modern brand that can scale, and a bold, high-performance site that feels confident, technical, and distinctly Aptos, built to support the next chapter of growth.
SCALABLE, IMPACTFUL BRAND
We introduced a sharper visual system that could flex across digital, product, and event spaces without losing its edge, and worked with the team on their top line messaging, helping them to finesse how they spoke to each target persona. The result is a brand that feels technical but human, designed to grow with Aptos as they scale their offering.
bold design and clear messaging
When creating a visual system for the site, we focused on amplifying trust and innovation. Every detail, from the stripped-back typography to the crisp motion language, was intentionally crafted to project clarity, control, and authority.
On content strategy, we leaned into show not tell, stripping back the copywriting to let the visuals do the talking.
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High performance on all devices
