David Lee, Artist
The Objective
Showcase the work of David Lee in a viral and interactive way.
David Lee is a self-taught artist whose global journey infuses his abstract art with limitless creativity. He wanted a new portfolio site that would stand out, and asked us to utilise 3D. His online presence required something bold, but not overpowering: able to allow his work to speak for itself, but also able to create some buzz. David’s art had to be at the centre of the experience. We loved his art, and we knew that the website had to showcase both his specific pieces, and his unique style.
Building the room
The core on this site was to balance fidelity with optimization: leveraging the capabilities of WebGL to create an immersive online artistic experience that would tell David’s story and represents the amazing work he creates. The design, 3D and development team worked closely together: quality comes from collaboration and experimentation which is as much the case for creative development as it is for design or 3D development.
Focus on performance
The key to this build, and any strong concept site, lies in balancing site performance with striking visuals. We worked in a highly collaborative fashion with our design, 3D, and experience teams to ensure we pushed the boundaries on this project.
It's crucial to blend the expertise of the design, 3D, and development teams to maximize the potential of each expression when aiming to get the most out of WebGL. The site is full of easter eggs, yet remains faithful to the artist's vision.
Immersive 3D experience of an artist studio, sculpted specifically for the digital realm in a highly performant asset
